What Is Ethical Email Marketing Basically?


Email marketing as its name suggests is using email as a means to do your own marketing on the internet. The basic mechanics behind it is that you collect the emails from your website visitors and email them your offer or anything related to your niche. For example, if you are blogging or have a website about "breeding arowana fish", you put a subscription box where your website visitors can leave their name and buy email database in exchange for some kind of information that you offer. This information could be in the form of an e-course about arowana, an e-book or just simply a permission for you to send out more information on the website whenever you update it.
People who are interested about arowana will definitely like to be updated about anything related to this fish and they will allow you to send more emails to them. Of course, you want to also include a note saying that by filling up the webform that you put on your website, they allow you to send more emails in the future.
Then, when you get their names and emails, it becomes your goldmine.
You can send out the product that you promised immediately (e-course or e-book) or update them with current activities you have on your website. From here, you can also send out advertisements on the products related to arowana, and since this group of people are really arowana lovers, there is a high chance that they'll buy the products that you recommend (or advertise).

If you are the product owner or an affiliate for the products that you recommend to this mailing list, you will generate an income from sending out your emails. This is because, in the eyes of the people in your mailing list, you are an expert in arowana or at least a person that they can trust enough to buy your product recommendation.
Email marketing will work in any niche if you do it right, and the powerful tool you can use to build your email database is by subscribing to one of the autoresponders services such as GetResponse or Aweber.